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     xmlns:media="http://search.yahoo.com/mrss/" xmlns:dcterms="http://purl.org/dc/terms/" xmlns:pbscontent="http://www.pbs.org/rss/pbscontent/" xmlns:pbsvideo="http://www.pbs.org/rss/pbsvideo/" ><channel><title>MediaShift | WLIW Video</title><description>MediaShift RSS feed for WLIW programming.</description><link>http://watch.wliw.org</link><language>en-us</language><generator>http://watch.wliw.org</generator><lastBuildDate>Thu, 17 May 2012 01:26:26 -0400</lastBuildDate><pubDate>Thu, 17 May 2012 01:26:26 -0400</pubDate><item><title>MediaShift | 5Across: Beyond the Book</title><link>http://watch.wliw.org/video/2160821615/</link><description>A discussion about e-books and self-publishing and the major changes to the book industry brought about by technology.</description><guid>http://watch.wliw.org/video/2160821615/</guid><pubDate>10/27/2011</pubDate><media:description>A discussion about e-books and self-publishing</media:description><media:content medium="video" duration="1676550" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/13/738/ebooksepisode.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/2160821615/" /><category domain="PBS/taxonomy/topic">Arts &amp; Entertainment</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Arts &amp; Entertainment</media:category><category domain="PBS/taxonomy/topic">Literature &amp; Writing</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Literature &amp; Writing</media:category><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | Rob Grimshaw on the FT Web App</title><link>http://watch.wliw.org/video/2129799511/</link><description>FT.com&#39;s Rob Grimshaw explains why FT.com launched a web app outside the Apple App Store</description><guid>http://watch.wliw.org/video/2129799511/</guid><pubDate>09/14/2011</pubDate><media:description>FT.com&#39;s Rob Grimshaw explains why FT.com launched its web app</media:description><media:content medium="video" duration="203406" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/1008/139/grimshawthumb1.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/2129799511/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Business &amp; Economy</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Business &amp; Economy</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | Rob Grimshaw on Phone Hacking Scandal</title><link>http://watch.wliw.org/video/2129799532/</link><description>FT.com&#39;s Rob Grimshaw gives his take on the U.K. phone hacking scandal.</description><guid>http://watch.wliw.org/video/2129799532/</guid><pubDate>09/14/2011</pubDate><media:description>FT.com&#39;s Rob Grimshaw gives his take on the U.K. phone hacking scandal.</media:description><media:content medium="video" duration="111525" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/1008/139/grimshawthumb1__547052.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/2129799532/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Business &amp; Economy</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Business &amp; Economy</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | Rob Grimshaw on Subscriptions</title><link>http://watch.wliw.org/video/2129752698/</link><description>FT.com&#39;s Rob Grimshaw explains the history of the site&#39;s paid subscriptions.</description><guid>http://watch.wliw.org/video/2129752698/</guid><pubDate>09/14/2011</pubDate><media:description>FT.com&#39;s Rob Grimshaw explains the site&#39;s paid subscriptions.</media:description><media:content medium="video" duration="171781" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/1008/93/grimshawthumb1.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/2129752698/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Business &amp; Economy</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Business &amp; Economy</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | Egyptian Blogger Revealed</title><link>http://watch.wliw.org/video/1795734152/</link><description>Longtime Egyptian blogger &quot;Sandmonkey&quot; reveals his identity in Tahrir Square, Cairo, to MediaShift&#39;s Jaron Gilinsky in this video interview.</description><guid>http://watch.wliw.org/video/1795734152/</guid><pubDate>02/18/2011</pubDate><media:description>Egyptian blogger &quot;Sandmonkey&quot; reveals his identity to MediaShift.</media:description><media:content medium="video" duration="298120" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/689/559/mahmoudsmall.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1795734152/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Global Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Global Affairs</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Segment</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Online Privacy</title><link>http://watch.wliw.org/video/1789180983/</link><description>Who&#39;s tracking you online? This episode of 5Across includes a discussion about how to protect your privacy online, and a debate on whether the government should step in and create a &quot;Do Not Track&quot; database.</description><guid>http://watch.wliw.org/video/1789180983/</guid><pubDate>02/18/2011</pubDate><media:description>A roundtable discussion on online privacy and the implications of government regulation.</media:description><media:content medium="video" duration="1512362" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/683/304/privacythumb__785266.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1789180983/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Government</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Government</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: What&#39;s Next for Public Media?</title><link>http://watch.wliw.org/video/1660969844/</link><description>How will public media evolve in the digital age, with more people using mobile devices, iPads and getting information in new ways? This panel discussion with experts discusses how public media is changing.</description><guid>http://watch.wliw.org/video/1660969844/</guid><pubDate>12/10/2010</pubDate><media:description>A discussion about how public media is changing in the digital age</media:description><media:content medium="video" duration="1392105" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/561/25/pubmediathumb.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1660969844/" /><category domain="PBS/taxonomy/topic">Arts &amp; Entertainment</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Arts &amp; Entertainment</media:category><category domain="PBS/taxonomy/topic">Fine Arts</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Fine Arts</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Politics + Social Media</title><link>http://watch.wliw.org/video/1628449986/</link><description>With the US midterm elections coming, we convened a roundtable to discuss how politics is changing with the advent of Twitter, Facebook, YouTube and mobile apps.</description><guid>http://watch.wliw.org/video/1628449986/</guid><pubDate>10/29/2010</pubDate><media:description>How politics is changing in the age of social media, Twitter and Facebook</media:description><media:content medium="video" duration="1439892" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/530/12/polishiftcovemain.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1628449986/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Government</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Government</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Politics</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Politics</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Beyond J-School</title><link>http://watch.wliw.org/video/1579300269/</link><description>Just as traditional media has struggled with disruptive technology and the Internet, so too have the institutions that run journalism education. We convened a group of journalism educators, a trainer, a student and a J-school dropout to discuss how journalism education is shifting.</description><guid>http://watch.wliw.org/video/1579300269/</guid><pubDate>09/14/2010</pubDate><media:description>We discussed how journalism education was changing in the digital age.</media:description><media:content medium="video" duration="1413088" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/483/142/beyondjschool%20main.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1579300269/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Education</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Education</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Beyond Content Farms</title><link>http://watch.wliw.org/video/1552897664/</link><description>Content farms or mills churn out massive amounts of content based on what people are searching for on Google. But they pay very little and the quality suffers.</description><guid>http://watch.wliw.org/video/1552897664/</guid><pubDate>09/14/2010</pubDate><media:description>A discussion about &#39;content farms&#39; and their effect on writer pay</media:description><media:content medium="video" duration="1312461" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/457/982/contentfarms%20main.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1552897664/" /><category domain="PBS/taxonomy/topic">Arts &amp; Entertainment</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Arts &amp; Entertainment</media:category><category domain="PBS/taxonomy/topic">Literature &amp; Writing</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Literature &amp; Writing</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Arts Criticism in the Digital Age</title><link>http://watch.wliw.org/video/1532718438/</link><description>With traditional media firing movie critics, how does the equation change? This roundtable discusses the rise of aggregators online and the changing role for traditional newspaper arts critics.</description><guid>http://watch.wliw.org/video/1532718438/</guid><pubDate>09/14/2010</pubDate><media:description>How movie and arts critics are adapting to the digital shift</media:description><media:content medium="video" duration="1475720" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/438/732/artcriticsmain.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1532718438/" /><category domain="PBS/taxonomy/topic">Arts &amp; Entertainment</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Arts &amp; Entertainment</media:category><category domain="PBS/taxonomy/topic">Film &amp; Television</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Film &amp; Television</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Athletes on Social Media</title><link>http://watch.wliw.org/video/1492184295/</link><description>Discussion about how athletes use social media such as Twitter and Facebook, get around traditional media and sometimes get in trouble for what they say.</description><guid>http://watch.wliw.org/video/1492184295/</guid><pubDate>09/14/2010</pubDate><media:description>Discussion about how athletes use social media like Twitter and Facebook.</media:description><media:content medium="video" duration="1302175" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/400/60/athletethumb.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1492184295/" /><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Sports</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Sports</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type><dcterms:valid>end=2012-10-28</dcterms:valid></item><item><title>MediaShift | 5Across: Smartphone Etiquette</title><link>http://watch.wliw.org/video/1431086592/</link><description>Are you annoyed with the way people use their smartphone without regard for friends and family around them? This episode of 5Across deals with our lack of etiquette and how we should balance our need to be connected on our phones with the people around us.</description><guid>http://watch.wliw.org/video/1431086592/</guid><pubDate>09/14/2010</pubDate><media:description>This episode deals with our lack of etiquette with smartphone use in social situations.</media:description><media:content medium="video" duration="1581981" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/341/810/etiquettegrab.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1431086592/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Health</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Health</media:category><category domain="PBS/taxonomy/topic">Health Care &amp; Illnesses</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Health Care &amp; Illnesses</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Environmental Impact of Media</title><link>http://watch.wliw.org/video/1393143644/</link><description>What&#39;s the environmental impact of media? Our expert panel considers the carbon footprint of print media such as newspapers and books, as well as e-waste from computers and cell phones. You might be surprised at which has the worst impact.</description><guid>http://watch.wliw.org/video/1393143644/</guid><pubDate>09/14/2010</pubDate><media:description>Online or print? Our panel discusses impact of books, newspapers and e-waste.</media:description><media:content medium="video" duration="1368607" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/305/620/enviroimage.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1393143644/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Science &amp; Nature</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Nature</media:category><category domain="PBS/taxonomy/topic">Environment</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Environment</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Social Media Marketing</title><link>http://watch.wliw.org/video/1336356098/</link><description>Everyone talks about social media marketing, and how businesses must be on Twitter and Facebook to succeed. This roundtable of experts gives advice on what works -- and doesn&#39;t -- for small businesses, non-profits and big companies in the social media space.</description><guid>http://watch.wliw.org/video/1336356098/</guid><pubDate>09/14/2010</pubDate><media:description>Learn more about social media marketing from the experts.</media:description><media:content medium="video" duration="1323328" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/251/460/mainsocial.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1336356098/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Business &amp; Economy</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Business &amp; Economy</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Technology Overload</title><link>http://watch.wliw.org/video/1282092664/</link><description>Many of us are feeling overwhelmed with technology and are trying to deal with it. Some people try to take a &quot;Technology Sabbath&quot; - a day off from their computers. On this episode of 5Across, we convened a roundtable of folks who are either overloaded with technology or helping people deal with that overload. And for true balance, the discussion also touches on the benefits of technology, too.</description><guid>http://watch.wliw.org/video/1282092664/</guid><pubDate>09/14/2010</pubDate><media:description>This episode of 5Across looks at the effects of technology overload.</media:description><media:content medium="video" duration="1552602" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/17/657/technology_overload.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1282092664/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Free Speech Online</title><link>http://watch.wliw.org/video/1282396812/</link><description>This episode of the 5Across video roundtable focuses on free speech online in various countries, from Iran to China to Kenya -- and even a mention of the U.S. government&#39;s attempts at curtailing speech online over the years.</description><guid>http://watch.wliw.org/video/1282396812/</guid><pubDate>09/14/2010</pubDate><media:description>How governments curtail free speech online and how people fight it.</media:description><media:content medium="video" duration="1642115" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/199/1013/freespeech.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1282396812/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Government</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Government</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item><item><title>MediaShift | 5Across: Twitter Mania</title><link>http://watch.wliw.org/video/1282932868/</link><description>Twitter is a microblogging phenomenon, so we convened a group of power users in politics, photography, self-help, and shopping. Even after two years of Twitter use, we know it&#39;s still an evolving medium and are not really sure whether it will outlast the social mediums that came before it, or flame out as another overhyped Internet fad.</description><guid>http://watch.wliw.org/video/1282932868/</guid><pubDate>09/14/2010</pubDate><media:description>How are Twitter power users making the most of the medium, and is it a fad?</media:description><media:content medium="video" duration="1655745" /><media:thumbnail url="http://www-tc.pbs.org/cove-media/http/PBS_CP_MediaShift/200/513/twitmania.jpg" type="image/jpeg" height="60" width="142" /><media:player url="http://watch.wliw.org/video/1282932868/" /><category domain="PBS/taxonomy/topic">Culture &amp; Society</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Culture &amp; Society</media:category><category domain="PBS/taxonomy/topic">Media &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media &amp; Technology</media:category><category domain="PBS/taxonomy/topic">News &amp; Public Affairs</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">News &amp; Public Affairs</media:category><category domain="PBS/taxonomy/topic">Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Media</media:category><category domain="PBS/taxonomy/topic">Science &amp; Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Science &amp; Technology</media:category><category domain="PBS/taxonomy/topic">Technology</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Technology</media:category><category domain="PBS/taxonomy/topic">Communications &amp; Media</category><media:category scheme="http://www.pbs.org/rss/pbscontent/taxonomy/topic">Communications &amp; Media</media:category><pbsvideo:content_type>Episode</pbsvideo:content_type></item></channel></rss>

